As an icon of sustainable corporatism, Taiwan Life Insurance Co., Ltd. prioritizes long-term goals over short-term gains, integrating sustainability into decision-making processes across various sectors. Concurrently, the company has also won 3 trophies under the Social Empowerment, Investment in People, and Health Promotion categories at the Asia Responsible Enterprise Awards 2024, organized by leading regional NGO, Enterprise Asia.
Taiwan Life Insurance Co., Ltd. (Taiwan Life) has been proactive in addressing both societal and industry challenges through innovative initiatives. The company’s efforts span improving long-term care services, developing a skilled workforce, and fostering a healthy workplace, reflecting a strong commitment to sustainable development and corporate responsibility.
The company’s “Support Bathing At Home Elders “Bath” Back To Happiness” project is what was recognized under the Social Empowerment category. Since 2017, Taiwan Life has partnered with the Bjørgaas Foundation to enhance long-term care services in remote areas of Pingtung. This collaboration focuses on alleviating the physical and mental stress experienced by caregivers and improving the quality of life for elderly and disabled individuals. Through the expansion of mobile bathing services and health promotion campaigns, Taiwan Life has significantly increased its reach and service effectiveness. The program’s success is evidenced by high beneficiary satisfaction and a broader impact on the community.
Besides that, the Investment in People trophy was awarded to Taiwan Life for its “Insurance Service Professional Program” project. In response to the challenges posed by Covid-19 and the evolving needs of its younger workforce, Taiwan Life introduced the “Insurance Service Professional Program.” This pioneering initiative aims to attract and train top youth talents in the insurance sector, offering a structured, three-stage training program. The program emphasizes foundational skills, interdisciplinary job rotation, and professional development. It has achieved notable improvements in training efficiency, task performance, and employee retention, positioning Taiwan Life as a leader in nurturing future industry professionals.
Furthering its commitment to sustainable development and health, Taiwan Life launched the “Teamwalk Healthy Enterprise Ecosystem” project, which won the Health Promotion category of AREA. This initiative integrates the company’s group insurance policies with workplace health management services. By linking employee physical activity to insurance premiums, the project encourages companies to invest in workplace wellness. This innovative approach not only promotes healthier work environments but also provides financial benefits to companies through reduced insurance costs.
The impact of the Teamwalk project has been quantified through an assessment by Deloitte & Touche Risk Management Advisory, revealing a positive financial impact of NTD 1.27 billion. This assessment represents a pioneering effort in the industry to measure and demonstrate the monetary value of workplace health initiatives, highlighting the effectiveness and value of the project.
Overall, Taiwan Life’s comprehensive strategies reflect a holistic approach to addressing societal challenges and fostering a sustainable business environment. By enhancing long-term care, developing talent, and promoting workplace health, Taiwan Life exemplifies a commitment to integrating social responsibility with business operations. These initiatives not only benefit individual stakeholders but also contribute to broader societal goals, such as improved health and well-being and sustainable development.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, and Responsible Business Leadership. For more information, visit https://enterpriseasia.org/area/.