Airasia Digital, the digital arm of Capital A, has rebranded and will now be known as MOVE Digital (MOVE) in a bid to emphasise its commitment towards travel. MOVE’s travel platform business, airasia Superapp, will also undergo a brand refresh and will see its name change to “airasia move” as part of the ongoing transformation.
Founder of airasia and CEO of Capital A, Tony Fernandes, will assume the position of executive chairman of MOVE as part of the rebrand.
According to airasia, he will play a pivotal role in driving the close collaboration between both airasia Superapp (airasia move) and BigPay to unlock the potential of the digital business.
As part of the shift, Nadia Omer will also take on the role of CEO of airasia move effective October 26. Airasia stated that her key priority will be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay which is led by Zubin Rada Krishnan.
Fernandes said that the name “MOVE” is a better representation of the digital arm of Capital A and reiterates its commitment to move people, ideas and innovation forward in the travel space.
“Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice,” he said.
In his role as executive chairman, Fernandes said that he would be enhancing synergy between both businesses. With the change, he explained that the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp.
The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years.
BigPay on the other hand has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.
Both of Capital A’s digital businesses have been making significant strides, with airasia Superapp reaching its highest recorded MAU (monthly active users) of 15 million at the end of the second quarter, while BigPay saw its carded users grow by 16% YoY for the same period.
On the leadership front, airasia Superapp appointed Gerald Young as its new chief growth officer earlier this month. Young confirmed the news to A+M.
“I am thrilled to be joining a dynamic team of growth hackers to deepen and enrich the experience of travellers around ASEAN via Superapp,” Young said.
Prior to airasia, Young was the VP, head of traffic channels at Lazada Malaysia, which he joined in February 2022. In his role at Lazada Malaysia, Young led the strategic planning and execution of traffic channels, from vertical campaigns, flash sales, feed, and search to livestreams.
The post Airasia Digital and Superapp to rebrand with enhanced capabilities first appeared on CXP – Customer Experience Asia.