Proudly recognized by Enterprise Asia, ASPAC Alliance Steels SDN BHD (ASPAC) is honoured with the distinguished Inspirational Brand Award at the Asia Pacific Enterprise Awards (APEA) 2023 Malaysia. This prestigious recognition underscores ASPAC’s exceptional dedication to impactful branding within the industry.
At the heart of ASPAC’s operations lies steel trading and procurement, where it serves diverse sectors including construction, steel fabrication, and engineering. Focused on efficiency and cost-effectiveness, ASPAC offers a wide range of steel products and delivers tailor-made steel solutions that cater to clients’ specific needs.
ASPAC embarked on its journey in the 1990s with a vision to fulfil the needs of a reliable and trustable steel trading partner in Australia. From the beginning, the company set out to create a brand that stands for reliability, innovation, and customer-centricity. Its brand identity embodies the core values of trust, integrity, and excellence. Today, it stands renowned in the Oceania region for unwavering commitment to quality, innovation, and customer satisfaction. The cultural values of transparency, collaboration, and continuous improvement permeates within the entire team and can be reflected in its interactions with customers, suppliers, and partners.
With its deep market knowledge and extensive network, ASPAC has established strong relationships with leading steel mills and suppliers across the globe. This enabled access to a wide range of high-quality steel products that meet Australian standards and specifications. ASPAC aims to create value by ensuring that their customers receive the most cost-effective and competitive solutions.
ASPAC understands that each client is unique and works closely with its clients to understand their needs and deliver customized solutions. The company takes pride in its ability to adapt and innovate, providing flexible sourcing options, reliable logistics support, and efficient financing solutions.
Over the years, ASPAC encountered market fluctuations, evolving customer demands, and intense price pressures. The challenges helped to redefine its business strategies, optimizing its operations, and developing a deep understanding of the industry dynamics. ASPAC has weathered the storm to evolve as an adaptable and innovative brand, and more importantly a reliable steel procurement partner.
ASPAC’s journey is punctuated by achievements like its endorsement as a Malaysia International Trading Company by MATRADE and recognition as a leading construction project exporter by Southern Steel BHD in 2006 and 2007. Embracing an extensive global network, ASPAC extends its services across three continents, serving 22 countries and welcoming new patrons from UAE, South Africa, and Pakistan.
In 2020, ASPAC proudly became a certified member of the Malaysia-Australia Business Council, further solidifying its commitment to fostering international relations. In 2022, its total export volume reached an unprecedented 1.1 billion MT. Additionally, ASPAC has contributed funds to the TARUC Education Foundation and the MABC Cares program, aiding Covid-19 relief efforts.
ASPAC embarks on an exciting trajectory, marked by strategic initiatives and a bold vision for sustainable growth. A planned merger and subsequent listing on BURSA, the Malaysian stock market exchange, shape this expansion journey. These steps promise fresh growth avenues, amplified global presence, and new horizons for ASPAC.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia, and in ensuring a legacy of hope, innovation, and courage for the future generation. Please visit www.enterpriseasia.org for more information.
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit www.apea.asia.