- Felement is an ode to water, wood, fire, earth and metal, hand-crafted to evoke a sense of balance and harmony within the self
- Felement partners with Vivo, celebrating parents in conjunction with Mother’s and Father’s Day through CSR campaign
Kuala Lumpur, Malaysia (2 May 2023) — Felement, a fragrance brand that fuses ancient wisdom with
the art of perfumery, is making a wave in the industry with its unique line of fragrances.
Backed by a decade of experience in Feng Shui numerology along with over 20 years of
aromachology, these fragrances are created with the five elements – water, wood, fire, earth
and metal – to enhance inner energy and transform lives.
The Felement philosophy is based on the understanding that the universe is made up of the
five elements, which are the fundamental building blocks of all matter. These elements exist
in a continuous and dynamic system of growth, depletion, and opposition to create and
“We believe that these elements are not only essential to the world around us but also within
ourselves. Each element has a unique energy that can influence our emotions, thoughts,
and behaviours. When we launched Felement, we envisioned a unique fragrance house
founded on the wisdom of feng shui, translating its principles into perfumery. It is an
expression of a desire to render the balance of these elements, through the power of scent,”
explains Datin Dr. Cherlin Cheah, Founder of Felement.
The scent of self-care and wellness
With health and wellness becoming top priorities for many consumers, Felement has seized
the opportunity to innovate the fragrance market by tapping into the trend of fragrance for
well-being. Their line of fragrances blends the ancient wisdom of Feng Shui with modern
perfumery to offer high-quality, one-of-a-kind scents that go beyond just smelling good.
Felement fragrance features a carefully hand-crafted blend of the purest and finest extracts
with premium ingredients to ensure that its energy is as pure as possible. Each scent comes
with a unique combination of natural ingredients that reflect the energy and characteristics of
the element it represents:
● Water scent is associated with soft aquatic notes, to help with the flow of energy and
power up effective communication
● The wood scent includes notes of sandalwood and agarwood, which are known for their
calming properties to enhance personal development while also aiding in one’s ability to
● Fire scent features spicy and energising notes of 25 types of flowers, which unleashes
creativity and amplifies confidence
● Earth scent comes with earthy notes of patchouli which are comforting, providing a
sense of balance and abundance and pave grounds for personal fulfilment
● Metal scent is characterised by clean notes that are known for their purifying and
clarifying properties, helping to elevate personal charisma and induce courage to
Aside from fragrance for personal use, Felement also believes that creating a pleasant
atmosphere in the home is crucial to achieving a sense of well-being. With this in mind,
Felement has introduced two home diffusers, the Wealth Aromatic Diffuser and the
Relationship Aromatic Diffuser, to help bring balance and harmony to the living spaces.
Formulated with 100% pure essential oils and natural ingredients, these diffusers are
designed to enhance the energy flow of the home and create an environment of positive Qi.
Felement’s Wealth Aromatic Diffuser is designed with high-grade sandalwood, marjoram,
and patchouli essential oil to enhance the attraction of wealth, luck, and wisdom while
keeping the air clean and fresh with its natural disinfectant properties. On the other hand, the
Relationship Aromatic Diffuser is formulated with Lavender, Ylang Ylang and Chamomile
essential oil to induce good relationships and deepen emotional connections.
“We believe that fragrance is more than just a luxury item – it has the power to transform
lives. Our fragrances are designed to help people unlock their full potential and enhance
their inner energy, leading to improved relationships, financial independence, and overall
health,” adds Datin Dr. Cherlin Cheah.
Understanding the importance of self-care, Felement also extends its product line to include
hair and body care. The all-natural Energy Shampoo, Bliss Energy Body Wash, and Energy
Booster Cream are formulated with natural ingredients, showing Felement’s commitment to
providing high-quality products.
Felement and Vivo’s Parent Love Talk CSR Campaign
Felement is committed to giving back to the community and has recently partnered with Vivo
for a meaningful CSR engagement. The “Parent Love Talk” campaign is set to launch on
April 15th and will run until June 15th, in honour of Mother’s Day and Father’s Day. Through
this campaign, participants can express their love for their parents on VIVO Malaysia’s
official page, with a chance to win exciting prizes.
For more information on Felement’s products and CSR initiatives, please visit