Geomarketing Market to Reach USD 116.96 Billion by 2032, Driven by Location Data and Emerging Technologies | Research by SNS Insider

The geomarketing market is expanding rapidly, fueled by location data, AI, and emerging technologies, driving personalized marketing strategies.

Pune, Feb. 11, 2025 (GLOBE NEWSWIRE) — Geomarketing Market Size Analysis:

“The  

Major Players Analysis Listed in this Report are:

• IBM Corporation (IBM Watson, IBM Cloud)
• Microsoft Corporation (Azure Maps, Power BI)
• Cisco Systems Inc. (Cisco Meraki, Cisco Digital Network Architecture)
• Oracle Corporation (Oracle Cloud Infrastructure, Oracle Spatial and Graph)
• Adobe Inc. (Adobe Analytics, Adobe Experience Cloud)
• Salesforce.com Inc. (Salesforce Marketing Cloud, Salesforce Maps)
• Qualcomm (Qualcomm Location Services, Qualcomm Atheros)
• Xtremepush (Xtremepush Platform, Xtremepush Location-based Marketing)
• Software AG (webMethods, Cumulocity IoT)
• MobileBridge (MobileBridge Engage, MobileBridge Insights)
• Saksoft (Saksoft IoT Solutions, Saksoft Data Analytics)
• Google (Google Maps Platform, Google Ads)
• Ericsson (Ericsson Location Services, Ericsson IoT Accelerator)
• ESRI (ArcGIS Online, ArcGIS Business Analyst)
• Cloud4Wi (Cloud4Wi Engagement, Cloud4Wi Insights)
• HERE Technologies (HERE Location Services, HERE Indoor Positioning)
• Plot Projects (PlotProjects Analytics, PlotProjects API)
• HYP3R (HYP3R Location Marketing, HYP3R Audience Segmentation)
• Reveal Mobile (Reveal Mobile Insights, Reveal Mobile Proximity)
• Galigeo (Galigeo for Salesforce, Galigeo Location Intelligence)
• Navigine (Navigine Indoor Navigation, Navigine Analytics)
• CleverTap (CleverTap Engage, CleverTap Insights)
• Airship (Airship Engagement, Airship Personalization)
• Bluedot Innovation (Bluedot Location Intelligence, Bluedot Geofencing)
• Foursquare (Foursquare Places, Foursquare Attribution)
• Brillio (Brillio Location Analytics, Brillio Data Engineering)
• Purple WiFi (Purple WiFi Analytics, Purple Guest WiFi)
• GeoMoby (GeoMoby Location Analytics, GeoMoby Push Notifications)
• Carto (CARTO Builder, CARTO for Location Intelligence)
• Quuppa (Quuppa RTLS, Quuppa Positioning System)

Geomarketing Market Report Scope:

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Software Leads Geomarketing Market in 2023, While Services Segment Shows Rapid Growth from 2024 to 2032

In 2023, the Software segment led the geomarketing market, capturing approximately 69% of revenue. This dominance reflects the growing reliance on advanced software tools that integrate GIS, big data analytics, and machine learning, enabling businesses to leverage location-based data for targeted marketing and improved customer engagement. As the demand for scalable, real-time, and customizable solutions increases, software tools continue to be essential for effective marketing strategies.

The Services segment is set to experience the highest growth, with a projected CAGR of 24.93% from 2024 to 2032. This growth is fueled by the rising demand for businesses to not only implement but also optimize geomarketing solutions. Consulting, system integration, and maintenance services are becoming crucial to ensure effective software deployment and continuous adaptation to market needs.

Retail & E-Commerce Leads Geomarketing Market in 2023, While Travel & Hospitality Segment Shows Strong Growth Potential

In 2023, the Retail & E-Commerce segment captured the largest share of the geomarketing market, around 30%, driven by the increasing use of location-based marketing to target customers and boost sales. Retailers and e-commerce platforms are utilizing geomarketing to provide personalized offers and recommendations based on proximity and customer behavior, enhancing the omnichannel shopping experience.

The Travel & Hospitality segment is anticipated to experience the highest CAGR of 27.84% from 2024 to 2032. This growth is attributed to the rising demand for personalized travel services. Travel companies are using geomarketing for real-time, location-based promotions and recommendations, capitalizing on mobile-enabled solutions and offering highly targeted offers to consumers at the right time and place.

Geomarketing Market Segmentation:

By Component

• Software
• Services

By Deployment Mode

• Cloud
• On-Premises

By Location

• Indoor
• Outdoor

By End Use

• BFSI
• IT & Telecommunication
• Retail & E-Commerce
• Media & Entertainment
• Travel & Hospitality
• Others

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North America Leads Geomarketing Market in 2023, While Asia Pacific Experiences Rapid Growth

In 2023, North America held the largest share of the geomarketing market, with approximately 38% of revenue, due to its advanced technological infrastructure and widespread adoption of location-based marketing across industries like retail and e-commerce. The region’s strong emphasis on digital transformation, alongside the use of data analytics and mobile platforms, has driven customer engagement and personalized marketing strategies, further strengthening its market position.

Asia Pacific is poised for the fastest growth, with a projected CAGR of 25.19% from 2024 to 2032. This growth is fueled by rising digitalization, smartphone adoption, and the demand for personalized marketing. As countries like China, India, and Japan recognize the potential of geomarketing, the region’s expanding retail, e-commerce, and smart city developments are driving significant investments in these solutions.

Recent Developments in Geomarketing Market 

• In 2024, IBM and Microsoft launched three new Experience Zones, offering businesses access to AI-powered location-based services to enhance geomarketing.
• In 2024, Cisco, along with IBM and Microsoft, introduced an AI-driven initiative to optimize workforce capabilities and improve location-based marketing strategies.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics Impact Analysis

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Geomarketing Market Segmentation, By Component

8. Geomarketing Market Segmentation, By Deployment Mode

9. Geomarketing Market Segmentation, By End Use

10. Geomarketing Market Segmentation, By Location

11. Regional Analysis

12. Company Profiles

13. Use Cases and Best Practices

14. Conclusion

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