Google Cloud and Mumbai-based financial services firm JM Financial announced a strategic partnership to help build its retail digital customer base and improve its customer experience strategy.
The investment banking company is building a new technology platform called blinkX that runs on Google Cloud as the primary backbone of its infrastructure and analytical capabilities. BlinkX will help JM Financial offer a wide range of products and services to its digital retail consumers.
Google Cloud’s data and analytics capabilities will help the new platform understand its customers better and deliver more personalized experiences and reduce its customer churn while increasing engagement.
Bikram Singh Bedi, Managing Director at Google Cloud India said, “Our unique capabilities in Data and AI will enable JM Financial to acquire new customers and target the right products for them. This will increase their efficiency while reducing the cost per acquisition and ensure customer stickiness.”
“We are excited to embark on this journey with Google Cloud to ensure we can make our products tick with not just our current customers but the next billion users. Our financial expertise backed by Google Cloud technology can do wonders for investors with a one-stop solution to deliver a relevant and hyper-personalized experience.“ said Gagan Singla, Managing Director of blinkX, an initiative by JM Financial.
The collaboration will help JM Financial become a more competitive player in the market. BlinkX will leverage its deals with Google Cloud, Niveus, Thoughtworks and Lumiq to bring its services in real-time to the platform.
The post Google Cloud partners with JM Financial to help improve CX first appeared on CXP – Customer Experience Asia.
