On December 19, 2024, Vantage Foundation announced its partnership with Grab Indonesia in support of their Wiramudi Grab programme, which is designed to empower women and help women earn an income with flexible working hours as a Grab driver-partner across Indonesia.
Launched in April 2024, the Wiramudi Grab programme was designed to address the specific challenges faced by women in the workforce, particularly the difficulty in balancing rigid working hours with family responsibilities. Through its flagship campaign, Melaju dengan Syantiek, the programme emphasises the message of “Progress without Compromise,” highlighting that women should not have to choose between their careers, family, or education. By joining as Grab driver partners, the programme offers the flexibility for women to set their working hours, competitive earning opportunities, and access to a wide range of benefits.
Through this partnership, Vantage Foundation has helped many women join the Grab platform by overcoming key barriers, including lack of capital and necessary driving equipment. Participants have received essential resources and financial support to start their journey as Grab driver-partners.
A focus group conducted by Grab Indonesia revealed that nearly half of the women cited access to capital and equipment as the most significant obstacles to joining the platform. This partnership has addressed these barriers, enabling women to become financially independent while supporting their families.
Since the start of the partnership in November 2024, more than 1,000 new women have joined the platform, and hundreds of existing female drivers have also benefited from the added capital, enabling them to drive and earn again.
“Through this partnership, we are not only providing the tools women need to succeed but also creating a ripple effect of positive change. We are proud to be part of a campaign that promotes progress and empowers women to move forward without compromise,” said Steven Xie, executive director of Vantage Foundation.
The real-life impact of the Wiramudi Grab programme is highlighted through testimonials from women drivers. A single mother from Bali shared how Grab’s daily EV bike rentals helped her focus on earning without worrying about vehicle costs. Similarly, a driver from Makassar expressed how being a Grab driver allowed her to support her family after her husband suffered a stroke. These stories demonstrate the programme’s significant impact on empowering women and improving their communities.
Grab’s commitment to supporting its women driver-partners goes beyond financial assistance, by offering comprehensive safety features to ensure their security during rides, including a Women Passenger Preferred toggle to allow women drivers to indicate in the app that they prefer to be matched with women passengers. The company also provides training and education, safety SOPs, and vehicle service discounts through their various programs to provide support for their women driver-partners.
“At Grab, providing economic empowerment, especially to disadvantaged communities like women (and People with Disabilities) is at the heart of our mission. By partnering with the Vantage Foundation, we’ve been able to remove key barriers provide women with the capital and create income opportunities for themselves and their families. Together, we are fostering an inclusive community where women can thrive both at home and in the workforce,” said Rivana Mezaya, director of Digital and Sustainability at Grab Indonesia.
The Wiramudi Grab program started in April 2024 and is designed to help women earn income as Grab driver-partners. In addition to providing income opportunities, the program offers ease for women to grow on the Grab platform. It is available in 18 cities across Indonesia.
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