On September 4, the day before IAA Mobility opens its doors, the company will hold a press conference on the Main Stage (Hall A1) at the Messe München exhibition centre during IAA Media Day, which will give the opportunity to learn how LG is “Taking Life’s Good on the Road” in person.
The IAA Mobility to be held on September 5-10 in Germany is the international meeting place for the mobility of the future.
Presenting at IAA Mobility for the first time, LG will provide its vision of the in-vehicle experiences of the future and illustrate the highly advanced mobility ecosystem the company proposes to its partners and customers.
This press conference holds great significance as the vehicle component solutions company’s business has emerged as LG’s primary business and driving growth engine. LG has already been recognised for its unique competitiveness across various industries. The company leverages the customer insights and customer experience know-how it has accumulated through its home appliances and IT products to expand into the mobility sector.
During a press conference held in South Korea in July, the company declared its transition to a “Smart Life Solution Company” and emphasised its commitment to actively responding to ever-evolving automobile trends. With its customer-oriented DNA embodied in the B2C business, LG aims to boost sales and solidify its position as a top-tier global company in the mobility industry.
The post LG to share future vision for on-the-road experiences at IAA Mobility 2023 first appeared on CXP – Customer Experience Asia.