Enrich, the Travel and Lifestyle Loyalty programme of Malaysia Airlines has entered a partnership with utu, a travel tech company to provide its members with up to 40% additional Enrich Points through tax refunds on tax-free purchases made during international travel.
This marks an exciting headway in the travel experience for Enrich members, introducing a new avenue for earning points through tax-free shopping. Through utu, shoppers can now receive the equivalent of up to USD140 in Enrich points for every USD100 in value-added tax (VAT) refunds – a remarkable 40% boost.
The refunds are delivered in the form of extra Enrich Points, propelling Malaysia Airlines’ customers quickly towards achieving their next dream trip through shopping. Moreover, these points can be redeemed for additional travel and lifestyle privileges at home and abroad.
Philip See, chief executive officer of Loyalty & Travel Services (MAG) said, “The partnership with utu underscores our commitment to enhancing the travel experience for our valued Enrich members.”
“We believe this initiative not only marks a significant transformation in our loyalty programme but also aligns with our dedication to delivering exceptional value to our customers,” he said.
Asad Jumabhoy, chief executive officer and Co-founder of utu commented, “Malaysia Airlines is one of the world’s premier carriers with one of the largest and fastest growing frequent flyer programmes anywhere.”
“By partnering with utu, it delivers exceptional value for all its Enrich members. Travellers using the virtual utu Tax Free Card to receive their tax refund will gain greater value in terms of reward points earned,” he added.
Getting started is easy. Enrich members can begin claiming more points by simply downloading the utu app, which is available on both Google Play and the App Store.
Upon registration, members will receive a digital utu Tax-Free Card within the app.
While at a store and deciding how to receive their tax refund, utu members can choose to fill in their utu Tax Free Card number on any provided tax-free form or digital refund app and complete the standard Tax Refund Validation Process at the airport before departure.
Once this process is completed, the upsized value of the refund in Enrich Points is credited to their Enrich account.
The post Malaysia Airlines enables Enrich members to earn Enrich points through VAT refunds first appeared on CXP – Customer Experience Asia.