Enterprise Asia is pleased to confer the Fast Enterprise Award to Pertama Springrolls Manufacturer (M) Sdn Bhd (Pertama Springrolls) at the Asia Pacific Enterprise Awards (APEA) 2023 Malaysia on 2 June 2023. The esteemed recognition highlights the company’s ability to adapt swiftly, innovate, and achieve remarkable success in the Malaysian food manufacturing industry.
Pertama Springrolls is a Malaysian company that specializes in the production and distribution of spring roll skins. Established in the 1980s, the company has more than 40 years of experience in the food industry, making it a trusted name in the industry. Pertama Springrolls operates from its headquarters in Pontian, Johor, Malaysia, and has a production facility that is equipped with state-of-the-art machinery to ensure that its products meet the highest quality standards. The company’s product range includes a variety of spring roll skins, samosa, curry puff, and spring rolls with many options like vegetables, corn, yam, and Thai green curry. All products are made with fresh ingredients and are free from preservatives, ensuring that customers can have a healthy and delicious snack.
As a growing company, Pertama Springrolls has faced a number of challenges along the way. There are various key challenges and lessons learned during the company’s rapid growth, and how it has managed to overcome them. With the need to increase production capacity, the company invested in new equipment to expand its facilities and optimized its production process. Pertama Springrolls also implemented a rigorous quality control program for the production process and invested in employee training programs and creates a positive work culture that values teamwork and communication. Pertama Springrolls also stays up to date with regulatory requirements and works closely with government agencies to ensure compliance. Besides that, the company works closely with suppliers to ensure a reliable supply of high-quality ingredients and optimize its supply chain processes to reduce costs and improve efficiency.
Looking beyond, Pertama Springrolls plans to expand into new markets, increase production capacity, and develop new products. Therefore, the new production plant expansion is already in the pipeline. As for the succession plan, the top management will continue to identify and develop future leaders within the company, as well as a strategy for recruiting external candidates if necessary.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia, and in ensuring a legacy of hope, innovation, and courage for the future generation. Please visit www.enterpriseasia.org for more information.
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit www.apea.asia.
