Ms. Philby Lee is the Chairperson of Far Eastern Big City Shopping Malls Co., Ltd.. She is a prime trendsetter in the retail industry and is an advocate of the sustainability transformation in the economy. Ms. Philby Lee is a renowned business leader with many accomplishments and has even won an award for her/his position as a responsible business leader at the Asia Responsible Enterprise Awards 2024, organized by leading regional NGO, Enterprise Asia. Alongside her achievements, Far Eastern Big City Shopping Malls Co., Ltd. (FEBC) also claimed the Green Leadership and Corporate Sustainability Reporting trophies at the same event.
Under the leadership of Chairperson Ms. Philby Lee, Far Eastern Big City Shopping Malls Co., Ltd. (FEBC) has not only excelled in business but has also become a leader in fostering youth creativity and sustainability. Ms. Lee’s visionary approach has elevated FEBC’s status, contributing to its significant achievement of 140 million annual visitors and its transformation into a prominent platform for young artists and community engagement.
FEBC’s “Big City, Big Stage” project epitomizes its commitment to nurturing local talent and providing creative opportunities for youth. Recognizing a gap in performing arts education, FEBC has leveraged its extensive commercial space to support youth-centric performances and competitions. This initiative is particularly impactful in Hsinchu, where FEBC integrates its bustling shopping plaza with public cultural events, creating a vibrant environment for artistic expression. The mall has hosted nearly 400 events annually, including the Street Art Festival, which has featured over 1,100 youth groups and attracted more than 2.44 million viewers. This focus on arts and culture underscores FEBC’s role in bridging technology with artistic elegance.
In tandem with its cultural initiatives, FEBC is committed to sustainability through its “Big City, Big Green” project. The mall has made substantial progress in energy conservation, carbon management, water resource recycling, and paper reduction. FEBC’s energy-saving measures, including the use of frequency conversion devices and equipment upgrades, have resulted in savings of over 1 million kWh of electricity. The mall also adheres to ISO 14064-1:2018 standards for carbon management, achieving significant reductions in CO2 emissions. Its water resource efforts have led to the recuperation of over 200 million tons of water through local partnerships.
FEBC’s dedication to reducing paper resources is evident through its digitization of internal processes, saving nearly 600,000 sheets of paper and achieving notable national recognition. Additionally, the mall has engaged in environmental education and supported over 50 brands in obtaining Green Restaurant certification, contributing to a 96.4% success rate in CSR objectives. These achievements reflect FEBC’s holistic approach to integrating sustainability into its operations.
The future direction for FEBC includes leveraging advanced technologies for resource management and continuing its rigorous recycling and waste sorting practices. The mall plans to utilize Business Intelligence and Building Automation systems to enhance energy and water efficiency while promoting environmental certifications and stakeholder engagement. By integrating commercial success with a strong commitment to sustainability and community engagement, FEBC sets a high standard for other businesses and demonstrates a model for balancing economic objectives with environmental and social responsibility.
In summary, FEBC’s dual focus on fostering youth creativity and advancing sustainability illustrates its holistic approach to business. Through innovative projects like “Big City, Big Stage” and “Big City, Big Green,” FEBC has established itself as a leader in both cultural enrichment and environmental stewardship, creating a positive impact on its community and setting an example for others to follow.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, and Responsible Business Leadership. For more information, visit https://enterpriseasia.org/area/.
