Plusgrade and Citilink partnered to elevate air travel experience

Plusgrade, a global leader powering ancillary revenue solutions for the travel industry, is thrilled to announce its partnership with Citilink, a leading Indonesian low-cost carrier.

Unveiled recently in Singapore at the Aviation Festival Asia, the collaboration aims to enhance the passenger experience, seamlessly integrating technology, passenger personalisation, and ancillary revenue optimization.

Citilink will soon launch the GreenUp programme that allows passengers to bid on upgrades to exclusive Green Zone seats, setting a new standard in the Asia-Pacific region for enhanced choice and comfort.

These upgrades give access to added benefits like the front of the cabin, priority deboarding, priority baggage space or priority access to the overhead compartment, extra legroom, and free mineral water.

The collaboration reinforces Plusgrade’s global standing as the preferred ancillary revenue partner for airlines, empowering them to maximize revenue streams and elevate customer satisfaction.

“Our partnership with Citilink reflects the global travel industry’s collective push towards elevating the passenger travel experience,” said Ken Harris, founder and CEO of Plusgrade.

“Plusgrade is proud to be leading the way, crafting customisable solutions at the intersection of technology and passenger-centricity,” he said.

In the ever-evolving landscape of the travel industry, where passenger preferences and ancillary revenue strategies play pivotal roles, Citilink’s collaboration with Plusgrade as its technology partner underscores a commitment to innovation and meeting the dynamic needs of today’s travellers.

The enhanced upgrade programme reflects a broader industry trend towards enhancing passenger comfort and experience and maximizing revenue streams.

“We are thrilled to partner with Plusgrade and deliver the innovative GreenUp upgrade programme for our passengers that allows them to tailor their travel experience,” said Ichwan Agus, chief commercial officer, Citilink.

“By leveraging Plusgrade’s advanced technology and extensive experience in ancillary services, we are confident that our passengers will enjoy the added flexibility and comfort this program will bring to their journey,” he added.

Citilink, a Skytrax four-star-rated airline, operates a robust fleet of 50 aircraft, connecting Indonesia domestically and internationally to Australia, Singapore, Malaysia, and Timor Leste. Renowned for excellence, Citilink solidifies its premier status in the Asia-Pacific region.

This collaboration marks a significant step towards a future where air travel seamlessly blends technology, personalisation, and passenger-centric solutions, ensuring an unparalleled travel experience.

The post Plusgrade and Citilink partnered to elevate air travel experience first appeared on CXP – Customer Experience Asia.

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