Among the measures of a truly successful business is the longevity of its history and the quality of its products and services. ROX Group prioritizes long-term environmental health over short-term gains, integrating sustainability into decision-making processes across various sectors. Concurrently, the company has also won a trophy under the Investment in People category at the Asia Responsible Enterprise Awards 2024, organized by leading regional NGO, Enterprise Asia.
ROX Group, over its 28 years of operation, has underscored the vital connection between its sustainability and employee happiness, making it a central focus of its business strategy. Recognizing employees as the company’s most valuable asset, ROX Group’s strategy for its “Sowing The Seeds Of Happiness In The Workplace” project revolves around investing in its people to create a supportive and enriching work environment. This approach aims to attract, develop, and retain top talent, ensuring that the organization is not only a great place to work but also a fertile ground for personal and professional growth.
The company’s HR strategy is built on three foundational pillars. The first pillar involves offering tailored training programs designed to meet the specific needs of various departments and talent segments. This initiative aims to enhance employees’ specialized knowledge, soft skills, and management capabilities. The second pillar focuses on establishing clear promotion paths and prioritizing internal recruitment for leadership roles, ensuring the steady development of future leaders. The third pillar emphasizes creating a professional, dynamic, and creative work environment, fostering a cohesive corporate culture that enriches the overall employee experience.
ROX Group’s dedication to human capital development has yielded impressive results. A robust leadership pipeline has led to 83% of middle managers and over 52% of senior managers being promoted from within, with a notable 42% of leadership positions held by women, reflecting the company’s commitment to gender equality. Employee satisfaction has significantly improved, as evidenced by the company’s advancement from level 4 to level 5 on the independent Blue C 6-level scale, with a score of 67.1 out of 84.
These efforts have not only enhanced employee morale but have also contributed to remarkable business performance. In 2023, ROX Group achieved a 175% increase in revenue, generating over VND 1,470 billion in profits. This financial success underscores the effectiveness of the company’s focus on employee well-being and satisfaction in navigating economic challenges.
Additionally, ROX Group extends its commitment to social responsibility through the Rox Share program, which has invested over VND 200 billion in social welfare initiatives over the past four years. In 2023 alone, the program supported 25 initiatives with VND 16 billion, demonstrating the company’s dedication to giving back to the community.
Overall, ROX Group has established itself as a leading employer in Real Estate, Tourism and Hospitality, and Commerce and Services, celebrated for its sustainable and culturally rich work environment. Its focus on employee happiness and social responsibility has made it a top choice for candidates and employees seeking a fulfilling and supportive workplace.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, and Responsible Business Leadership. For more information, visit https://enterpriseasia.org/area/.