At the Asia Pacific Enterprise Awards (APEA) 2024 China, visionary companies and entrepreneurs take center stage, bringing forth inclusivity and shattering barriers for underrepresented groups. These corporations and business leaders lead the charge in fostering an inclusive entrepreneurial community through innovative initiatives and strategies. APEA, orchestrated by Enterprise Asia, a leading regional NGO, is dedicated to fostering sustainable entrepreneurial growth across Asian economies.
Shoplazza is among the award recipients under the Fast Enterprise category. It is a global company specializing in B2C e-commerce products and technology solutions with a mission to “lead customers to global business success through excellent technology”. The company’s core product, Shopping Cart SaaS, provides merchants with enterprise-level solutions.
To date, Shoplazza has provided website-building solutions to over 360,000 merchants worldwide, helping them launch online retail businesses. These merchants’ consumers span over 150 countries, with Europe and America accounting for 40% of their consumer base.
The company offers advantages in product technology to its merchants with a highly focused engineering team. Its Shopping Cart SaaS is one of the top in the industry and it provides an open API, enabling sellers to develop according to their needs anytime and anywhere. Other optimization features for Chinese sellers include displaying the conversion rates on product detail pages.
It has also partnered with overseas media platforms like Google, Facebook, TikTok, and Snapchat, allowing merchants to manage and optimize ads directly from its Shopkeeper platform. For brand-focused sellers, Shoplazza provides Direct-to-Customers (DTC) brand customer service. It also offers proxy operation services, allowing merchants to focus on long-term branding and marketing.
Moving forward, Shoplazza’s primary focus revolves around two key strategies. Firstly, the company aims to assist Chinese brands by replicating its successful domestic models internationally, embodying the ‘going global’ strategy. This approach is vital to the company’s growth and will continue to be expanded upon.
Secondly, the company will strive to provide a dedicated platform for global sellers, enabling them to reach various countries and regions through its standalone system. These strategies represent Shoplazza’s dual focus on fostering domestic growth in China and serving an increasing number of sellers worldwide.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplift the economic status of people across Asia, and ensure a legacy of hope, innovation, and courage for future generations. Please visit www.enterpriseasia.org for more information
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/regions and markets all over Asia. For further information, please visit www.apea.asia.