Sunway Lagoon Sdn Bhd (Sunway Lagoon), a pioneering force in the entertainment and leisure industry, has once again demonstrated its commitment to excellence by clinching top honors at the Asia Pacific Enterprise Awards (APEA) 2023 Malaysia. Amidst fierce competition, the renowned leisure destination emerged victorious in not just one, but two highly coveted categories–Inspirational Brand and Corporate Excellence. This remarkable achievement reaffirms Sunway Lagoon’s unwavering dedication to innovation, quality, and industry-leading practices, further solidifying its position as a trailblazer in the market.
Sunway Leisure owns and operates multiple award-winning theme parks including the renowned Sunway Lagoon located in Sunway City Kuala Lumpur. Sunway Lagoon spans 88 acres, boasting over 90 attractions across six uniquely designed parks and offers thrilling adventures to international and local visitors through the theme park. The theme park has attracted over 30 million visitors since its inception in 1992 and is internationally recognized as one of the best theme parks in Asia. It is also one of the most sought-after concert and event venues in the region.
Sunway Lagoon’s Vision is to be Malaysia’s model theme park in sustainable practices by focusing on minimizing environmental impact through sustainable practices, using its available resources wisely, and creating awareness through planned activities. Its Mission is to minimize the environmental footprint of its business activities and embrace sustainability in its business processes and decisions.
The company runs this theme park using the following principles and values to guide its business practices: Integrity, Humility, and Excellence. The theme park has focused its core sustainability areas on responsible business practices, product and service innovation, process, and resource efficiency, and giving back to communities.
In the 1980s, Sunway Lagoon’s founder and chairman, Tan Sri Dato’ Seri Dr. Jeffrey Cheah AO, had the vision to transform a wasteland into a wonderland. Today, the park that emerged phoenix-like out of an old tin mine is celebrating 30 years as the country’s best one-stop venue for fun.
The multi-award-winning attraction is always creating new ideas to keep things fresh for visitors. Just last year Sunway Lagoon launched its first edition of the Sunway Theme Parks Mega Roadshow and the Wild Wild West-themed Night Park to ensure visitors return for the Best Day Ever experience. And when too much fun is never enough, visitors can stay overnight at the park’s Camp Out or Lagoon Villa, a 5-star vacation retreat, and experience a uniquely charming getaway.
Every year, Sunway Lagoon introduces new attractions with fresh ideas and concepts to visitors. The company wants to ensure that visitors return to a new experience each time they visit Sunway Lagoon, as well as to draw more new visitors from the home country and abroad. Sunway Lagoon’s 30th anniversary commemorates its continued achievements in exhibiting remarkable performance and diligence in developing and sustaining company successes.
The Inspirational Brand and Corporate Excellence Awards recognize all that Sunway Lagoon has contributed and accomplished over the year. Sunway Lagoon aims to be a model theme park that practices sustainability by minimizing environmental effects while wisely utilizing existing resources and raising environmental awareness through scheduled events.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia, and in ensuring a legacy of hope, innovation, and courage for the future generation. Please visit www.enterpriseasia.org for more information.
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit www.apea.asia.