The Asia Responsible Enterprise Awards (AREA) 2023 is pleased to honor 78 outstanding business leaders and enterprises for championing sustainable and responsible business practices. Presented by leading regional NGO Enterprise Asia, the AREA is the most reputable award recognition program recognizing organizational efforts in creating a culture of compassion, integrity, and in being socially responsible corporate citizens. The AREA serves as a badge of excellence to spur further innovation and best-practice sharing for your organization and the world at large.
Thai Life Insurance Public Company Limited (Thai Life Insurance) was among the recipients who were conferred with the Investment in People and Health Promotion Awards. The spirit and power of the company’s organizational culture are in line with the company’s Vision of being “the life insurance company of sustainability”.
For its Investment in People Award, Thai Life Insurance launched the “Sports Showcase” project for the first time in 2019 to promote the opportunities and potential of Thai youths, particularly sports students, to receive scholarships for outstanding talent ins ports at leading foreign institutions such as the United States, England, Canada, Span, etc., in order to secure their future.
The success of the “Sports Showcase” project has led to the sustainable development of education and sports for Thai youths, creating opportunities and fulfilling their lives. These student-athletes were able to achieve concrete success while achieving their dreams throughout the project’s operation period.
The project’s benefits include offering scholarships and savings for international auditions which provide an educational benefit where the recipients have a greater variety and breadth of options for faculties and departments outside of Thailand. Admissions to these facilities are also easier as the use of test results for admissions was reduced in favor of higher sports scores, and there are career benefits by securing career paths and allowing student-athletes to practice their sports according to international standards, on par with other national athletes.
For its Health Promotion Award, the company executed a project to build “Clean Drinking Water Filtering Houses” for 8 border patrol police schools throughout the region to commemorate Thai Life Insurance’s 80th anniversary in 2022.
The goals of this project were to be a social responsibility project on the occasion of the 80th anniversary of Thai Life Insurance and to promote a good image of the company in continually helping society. This project is also aimed to organize volunteer events and cultivate the Thai Life Insurance giver’s spirit in the public while also imprinting the terms “giving” and “caring” to the minds of executives, employees, and sales agents.
The “Thai Life Insurance – Sharing Clean Water With Kindness” project managed to construct a clean drinking water filtration house that meets FDA standards, keeping people healthy and safe from problems caused by unclean water. Furthermore, the company has earned the reputation of being generous to the community for being ready to take care of Thai people’s health and quality of life. This results in the company becoming a top-of-mind brand in the hearts of the community and society while ensuring that Thai people have good and sustainable health.
Those who used new filtered water systems for consumption amounted to as many as 8 border patrol police schools, 1,000 students and teachers, and 1,576 households of people in the community that live near these filtration systems.
In the future, Thai Life Insurance will expand its sports marketing through the company’s products with this project, thus, creating stable life insurance for students, athletes, and their families. The company will also be able to continue operating through various project activities in the future, prompting healthcare and well-being while also working towards education development and reducing social inequality.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs and other organizations to promote competitiveness and entrepreneurial development, in uplifting the economic status of people across Asia and in ensuring a legacy of hope, innovation and courage for the future generation. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, and Responsible Business Leadership. For more information, visit: https://enterpriseasia.org/area/.