Toyota Motor Philippines (TMP) is commemorating its 35th anniversary by thanking its customers who have made TMP the market leader in the country.
In line with the theme “Creating Happiness in Mobility,” TMP prepared special activities and promotions centred towards enabling customers to experience the thrill and joy of moving together.
“We dedicate this celebration to the generations of Filipino Toyota customers who have embraced the Toyota brand and become Toyota’s brand ambassadors,” TMP President Atsuhiro Okamoto said.
“To thank our customers for this milestone and to give them a glimpse of our exciting future together, we are treating them to exciting and unforgettable activities this month to kickstart our 35th year.”
For its 35th-year celebration, TMP is levelling up the joy of driving with customer experiences centred around its electrification push for carbon neutrality, and its drive to continue creating ever-better cars and memorable fan experiences through motorsports.
Leave no one behind: electrified mobility for all
TMP is starting its August anniversary month strong by bringing in a new Toyota nameplate that will further expand its wide range of electrified vehicles. Positioned as its “Most Affordable Hybrid Electric Vehicle (HEV) yet”, TMP promises to change the electrified game anew with the arrival of the All-New Toyota Yaris Cross HEV.
TMP is unveiling the All-New Yaris Cross and exhibiting its powerhouse lineup of electrified sedans, MPVs and SUVs, at its “Go Electrified with Toyota” fair, making these electrified cars available for public test drives, customer inquiries and reservations.
With a total of 35 units of electrified cars from Toyota and Lexus all in one place, the event took place at the Bonifacio High Street Amphitheatre in Taguig from August 4 to 6. An opening programme was also live-streamed on Toyota’s official Facebook page.
“We believe in giving our customers the power of choice, that is why we advocate for a multiple-pathway approach to achieving carbon neutrality in mobility,” Okamoto said.
“Widespread adoption of electrified vehicles is one of those paths and we are glad to give the public accessible and practical electrified vehicle options.”
The “Go Electrified with Toyota” fair allowed customers to familiarize and personally experience electrified vehicles especially HEVs that are appropriate to the current needs and conditions of the country.
By giving its customers a wide range of choices and eliminating hurdles to shifting to electrified technology, TMP is enabling Filipinos to start contributing to global decarbonisation for a more sustainable future.
The post Toyota Motor Philippines kicks off its 35th year with electrifying, heart-racing experiences for customers first appeared on CXP – Customer Experience Asia.