The Web Content Management market is expanding with AI, cloud, and headless CMS adoption, enabling seamless digital experiences and efficient content delivery.
Pune, Feb. 12, 2025 (GLOBE NEWSWIRE) — Web Content Management Market Size Analysis:
“The
Major Players Analysis Listed in this Report are:
- Adobe (US) – Adobe Experience Manager, Adobe Creative Cloud
- OpenText (Canada) – OpenText TeamSite, OpenText Experience Platform
- Microsoft (US) – Microsoft SharePoint, Microsoft Azure AI Content Management
- Oracle Corporation (US) – Oracle Content Management, Oracle WebCenter Sites
- Automattic (US) – WordPress.com, WooCommerce
- OpenAI (US) – ChatGPT API, DALL·E for Content Creation
- Canva (US) – Canva Pro, Canva for Teams
- RWS (UK) – Tridion, RWS Language Cloud
- Progress (US) – Progress Sitefinity, Telerik Digital Experience Cloud
- HubSpot (US) – HubSpot CMS Hub, HubSpot Marketing Hub
- Yext (US) – Yext Content Management, Yext Knowledge Graph
- Upland Software (US) – Upland Kapost, Upland Altify
- HCL Technologies (India) – HCL Digital Experience, HCL Unica
- Acquia (US) – Acquia Digital Experience Platform, Acquia Site Studio
- Optimizely (US) – Optimizely CMS, Optimizely Content Intelligence
- Bloomreach (US) – Bloomreach Experience Cloud, Bloomreach Discovery
- Sitecore (US) – Sitecore Experience Platform, Sitecore Content Hub
Web Content Management Market Report Scope:
| Report Attributes | Details |
| Market Size in 2023 | US$ 8.13 Billion |
| Market Size by 2032 | US$ 28.76 Billion |
| CAGR | CAGR of 15.1 % From 2024 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2020-2022 |
| Key Regional Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe [Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Key Growth Drivers | • Rising Adoption of Digital Transformation Across Industries Fuels the Growth of the Web Content Management Market |
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By Component, Services Segment Dominates WCM Market, Solutions Segment Projected for Rapid Growth
the Services segment is leading the Web Content Management (WCM) market at 63% of revenue in 2023. The reason for leadership is that services are playing a critical role in assisting companies to implement, integrate, and optimize their WCM strategy.
The Solutions segment will grow at the highest rate with a forecasted CAGR of 16.03% during the forecast period. The reason behind the growth is the growing requirement for flexible, scalable, and feature-rich content management platforms due to the need of companies to enhance their digital experience as well as content strategy.
By Deployment Type, Cloud-Based Solutions Lead WCM Market with 63% Share in 2023
The Cloud-based segment dominated the WCM market in 2023, holding a 63% share. Cloud solutions are the preferred option as they are scalable, cost-effective, and can handle content with ease on any platform. Companies are opting for cloud-based solutions more because they are more flexible to deal with digital content, and the organization can scale up when they need it without the burden of infrastructure costs when using on-premises solutions.
Web Content Management Market Segmentation:
By Component
- Solutions
- Services
By Deployment Type
- On-premises
- Cloud-based
By Organization Size
- Large Enterprises
- Small and Medium Enterprises
By Vertical
- BFSI
- IT and Telecom
- Retail
- Education
- Government
- Healthcare
- Media and Entertainment
- Travel and Hospitality
- Others
By Organization Size, Large Enterprises Dominate WCM Market, SMEs Poised for Rapid Growth
Large Enterprises held the largest revenue share of 64% in 2023. Large organizations often require advanced WCM systems to manage complex content strategies across multiple channels.
The Small and Medium Enterprises (SMEs) segment, however, is likely to witness the highest growth rate of 15.67% CAGR. SMEs are shifting towards cost-effective and scalable WCM solutions to improve their digital presence and stay competitive in the digital market.
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By Vertical, Media & Entertainment Leads WCM Market, Retail Segment Set for Rapid Growth
the Media and Entertainment segment led the WCM market with a 25% share in 2023. The fast-paced nature of content delivery in this vertical requires efficient WCM solutions to manage real-time, dynamic content across multiple platforms.
The Retail segment is to grow at the highest CAGR of 16.85% in the forecast period. Retailers are using WCM systems more to create personalized, engaging online experiences for consumers that drive customer loyalty and sales.
North America Leads WCM Market, APAC Region Poised for Rapid Growth
In 2023, the North America region dominated the market for Web Content Management (WCM), garnering a notable share of 34%. Such leadership in this region can be attributed to organizations’ continuous investment in AI-driven WCM solutions to enhance customer engagement and efficiency in operations.
The Asia-Pacific (APAC) region is the fastest-growing market for WCM, the market is expected to grow at an estimated CAGR of 16.87% during the forecast period. This is due to the increasing demand for WCM solutions in countries such as China, India, and Japan, particularly among retailers, media industries, and manufacturers.
For example, companies like Alibaba and Rakuten are leveraging WCM solutions to manage dynamic content across their e-commerce platforms.
Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Web Content Management Market Segmentation, By Component
8. Web Content Management Market Segmentation, By Deployment Mode
9. Web Content Management Market Segmentation, By Vertical
10. Web Content Management Market Segmentation, By Organization Size
11. Regional Analysis
12. Company Profiles
13. Use Cases and Best Practices
14. Conclusion
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first appeared on CXP – Customer Experience Asia.